The luxurious new concept presents the repertoire of over 130 top fashion designers in a fresh and modern look and feel.
The design for the new store is fully responsive, guaranteeing straightforward shopping on all desktop and mobile devices.
In 2008, superReal launched the online store for UNGER, Hamburg’s leading department store for international designer fashion. superReal was also responsible for planning and designing the first relaunch in 2011.
For the third relaunch, the online store was given a fully responsive design and comprehensively updated. In addition, various features and functions were optimised.
The innovative off-canvas design guarantees optimum navigation, while smart filter functions ensure a shopping experience that is not only luxurious and top-class but also highly convenient. The ERP system was connected via an intermediary middleware layer.
Software and sR products that were used:
- OXID Enterprise Edition
- sR CMS
- sR Visual Sorter
- sR Reminder
- sR Search
- sR Performance
A structured and functional page layout and high-quality product images encourage fashionistas to explore and shop.
Exclusive designer fashion and no end of inspiration from the world of high fashion: with UNGER Hamburg, shopping is an experience even on your mobile device.
The newsletter template in desktop and mobile versions
The new look and feel was also applied to the newsletter section. Individually developed and designed templates for desktop and mobile devices guarantee optimum visuals and functionality on all devices.
The traditional Hamburg fashion retailer UNGER presents its all-new online store.