Our Projects / Relaunch Dorothee Schumacher
Fashion is always changing. And so are we.
An irresistible connection: Shopware and React
To design the online brand experience of Dorothee Schuhmacher to be more agile, the home page and various sub-pages of the Schuhmacher shop were implemented as single-page applications. A to-date unique and high-performing combination of
Shopware and react. Without standardised templates or rigid content management, and with a code tailored specifically to Dorothee Schuhmacher.
UX concept: 1
Interaction & Interface Design: 4
Front-end development: 4
Back-end development: 3
1989 Dorothee Schumacher debuts with her first shirt collection at the Hilton Hotel in Düsseldorf.
Along with a continuous extension of her collection until 2000 the new head office – designed by the French star architect Yves Bayard – was opened.
In 2010 openings of the first international stores in Moscow and Kuwait were celebrated and the launch of the online shop took place.
Meanwhile the company runs flagship stores and sales areas in 46 countries on 5 continents and engages 140 employees from 16 nations worldwide.
Unique design with an app feeling
The aim of fashion from Dorothee Schuhmacher is to make women stronger and more beautiful. The aim of superReal is to optimise performance, agility and brand experience to the max – thanks to the clean division of front-end and back-end via
RESTful API as well as a modular, individual structure and a flexible content management. Mission accomplished.
Innovation for more performance
Fast, intuitive and self-explanatory user navigation and surprisingly smooth movement and interaction ensure a user experience like no other – thanks to the combination of Shopware 5.3 and React. They also give a clean, streamlined and elegant corporate design space to make an impact – the perfect arena for passionate, unconventional women who prefer not to be distracted from their idea of style.