THIS IS WHAT WE DO / Nivea
superReal has become the NIVEA brand’s digital agency in Germany. This means sR will assume digital-strategic responsibilities, manage the NIVEA.de platform and activate it digitally.
Developing a digital brand strategy and marketing
The eCommerce experts are helping Beiersdorf to develop a digital brand strategy and marketing for NIVEA. The operative focus of the alliance is on managing and developing the content of NIVEA.de. This will include digital campaign development (creation/design), e-mail marketing, managing and developing the ‘NIVEA for me’ loyalty programme, and business analysis.
The Beiersdorf name has been synonymous with innovative skincare for over 130 years. The NIVEA brand enjoys consumers’ trust in around 200 countries and is among the world’s biggest and most successful skincare brands.