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  • Personal shopping assistant rather than just any old app – the new s.Oliver Fashion App blurs the boundaries between online and offline, accompanying customers on their very own personal shopping trips. Its ingenious design and playful elements make shopping a complete experience. Inspiration, fun and service are the focus and combine to offer a user experience at its best. Launch Site 

  • Mobile commerce – smartphones as the central touchpoint 

  • Customer-centred omnichannel services are key success factors in digital retail, and smartphones have long become their technical heart. So it was time to fundamentally revise s.Oliver’s already successful hybrid app and transform it into a native app with innovative features. The aim was to turn smartphones into the pivotal point of cross-channel shopping and delight customers in the process.

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    Styles to fall in love with …

    If only everything in life was as easy as choosing your personal style favourites.
    The new s.Oliver App presents users with product suggestions using an intuitive swipe style. The app also gets to know users better over time and puts forward optimised suggestions based on user data.

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  • Make it yours! Personalised omnichannel shopping with an entertainment factor.

  • Customers can begin to create their own personal style profiles straight after installing the app. The home page is customised based on their size, gender and preferred fashion styles, and it features suitable collections and inspirations. The app gets to know users as time goes on and makes suggestions based on user data. 

    Practical and uncomplicated – the s.Oliver App incorporates all of the benefits of the s.Oliver Card, so that they can be used at any time.

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    Feel like shopping when you’re out and about? Use the store locater to find the nearest s.Oliver store quickly. 


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    A user data centre enables a synchronised shopping basket and allows you to hot-change between different devices.

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    If your size isn’t available in a store, you can use scan & shop to order it online – it’s simple.

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